WorldMate CEO blog – Nadav Gur

Monday, October 13, 2008

On winning the GSMA Award for Innovation


A few weeks ago, we were nominated as a Semi Finalist for the GSMA Innovation Awards 2009. WorldMate Live was named the most innovative mobile application in a vertical market.

This is of course a great honor. But further then that, it may be an indicator about how the mobile industry and specifically operators are seeing the future. You see - the GSMA is really an association centered around the needs and interests of mobile operators, and these awards were geared towards what is interesting to them. Taking an interest in WorldMate Live is really wanting to get involved in travel, becoming a part of the travel distribution value chain - potentially going beyond being a data-pipe into and taking a part in commercial processes done via mobile devices - m-commerce.

m-commerce has been over-generalized and over-hyped in the past. Most self proclaimed m-commerce companies are really enablers to payment, tracking and so on. That's like saying e-commerce is about clearing credit cards on the Internet. Or like saying Amazon's business is to take money from people. Yes, this is an important enabler and important aspect of it... but it totally misses the point. Building the m-commerce business is about making products that are relevant to consume or purchase while on-the-move, available to purchase in a compelling manner through mobile devices. This is no trivial feat.

Travel is going to be at least as dominant a vertical in m-commerce as it is in e-commerce. Simply because travel is mobility and you consume travel products on the move. This is what WorldMate Live is ultimately about, and we're glad to see the mobile industry is taking an interest.



Thursday, October 9, 2008

iPhone Musings - Episode II

It was over a year ago when I commented on the shortcomings of the iPhone as a business tool on this blog. Since then, that post got the most reader comments I ever got here... Lately, we're inundated daily with user requests for WorldMate Live on their iPhone. And certainly - the iPhone SDK and the iPhone 3G are not to be ignored.

However, there are significant issues still. The iPhone SDK does not allow an application to update information in the background - e.g. the Auto-update functionality of WorldMate / WorldMate Live. It does not include a robust push mechanism yet, or allow us to build our own - enabling the pushed flight alerts, trip reminders and welcome messages which put the "Live" in WorldMate Live. And the iTunes App Store model is not a great match for our distribution philosophy.

So will iPhone users get WorldMate Live? Well, we'll do whatever we can. At the same time - if you want it on your iPhone, we should jointly petition Apple to enable us to do those things. I am thinking of putting up an online petition for Apple to open these APIs for us. If you're a supporter - comment here. I promise that if we get 10 people commenting, we'll post an online petition.

Monday, October 6, 2008

The cool new WorldMate Live !


We were walking around for the last few months with a strange feeling. On the one hand, we had what we believed is a kick-ass service for travelers, one of the richest, most advanced mobile services. On the other hand, it didn't feel right. Something was missing.

It was at a meeting with one heck of a smart guy, David Steinberg of CAIVIS that it dawned on us. David asked how we reached our users, and when we told him most of them encounter our service directly on their smartphones - he said "Guys, you need to wow them. You gotta make it the coolest thing they've seen on those phones!". That took me back a few years...

So - with the help of our great programmers and designers - we are now proud to present the all-new WorldMate Live. We improved the usability and UI of everything - website, web app, BlackBerry app, Windows Mobile app - everything. And we launched our new branding. So kudos to the WorldMate team, and mates - you just have to check this out at www.wmlive.com !