A few weeks ago, we were nominated as a Semi Finalist for the GSMA Innovation Awards 2009. WorldMate Live was named the most innovative mobile application in a vertical market.
This is of course a great honor. But further then that, it may be an indicator about how the mobile industry and specifically operators are seeing the future. You see - the GSMA is really an association centered around the needs and interests of mobile operators, and these awards were geared towards what is interesting to them. Taking an interest in WorldMate Live is really wanting to get involved in travel, becoming a part of the travel distribution value chain - potentially going beyond being a data-pipe into and taking a part in commercial processes done via mobile devices - m-commerce.
m-commerce has been over-generalized and over-hyped in the past. Most self proclaimed m-commerce companies are really enablers to payment, tracking and so on. That's like saying e-commerce is about clearing credit cards on the Internet. Or like saying Amazon's business is to take money from people. Yes, this is an important enabler and important aspect of it... but it totally misses the point. Building the m-commerce business is about making products that are relevant to consume or purchase while on-the-move, available to purchase in a compelling manner through mobile devices. This is no trivial feat.
Travel is going to be at least as dominant a vertical in m-commerce as it is in e-commerce. Simply because travel is mobility and you consume travel products on the move. This is what WorldMate Live is ultimately about, and we're glad to see the mobile industry is taking an interest.
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2 comments:
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